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[Asia Pacific] Apps playbook: 3 steps to start your TikTok growth journey

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Overview

Apps are transforming the way businesses connect with users, from the moment of install to long-term engagement and value. In this edition of TikTok Academy, we’ll walk you through the Apps Playbook: 3 steps to start your TikTok growth journey; a practical roadmap to help app marketers unlock performance from day one. Learn how to set the right business goals, establish accurate data connections, and scale campaigns effectively across TikTok’s full-funnel ecosystem. Whether you’re just launching or optimizing for retention, this session will equip you with proven strategies and tools to drive installs, engagement, and lifetime value.

Learning Objectives

  • Set business goals that scale: Identify whether your app should prioritize installs, in-app events, or lifetime value — and map the right KPIs and TikTok ad solutions to each stage.
  • Build a strong data foundation: Understand why complete and accurate event postbacks are critical for campaign optimization, and how SDK integration unlocks better targeting and performance.
  • Structure campaigns for growth: Learn how to move from MAI (Mobile App Install) → AEO (App Event Optimization) → VBO (Value-Based Optimization) strategies, and leverage TikTok’s Smart+ automation to simplify management and maximize ROAS.
  • Create content that converts: Apply TikTok’s creative best practices and vertical-based formulas to engage users, boost retention, and turn installs into loyal customers.

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