Learn how to optimize your TikTok Shop LIVE sessions for stronger GMV — from setup and scripting to ad strategy and key sales day execution.

This course will prepare you to:

  • Apply the People, Products, and Setup framework to improve LIVE conversion at every funnel stage.
  • Decide when to use LIVE GMV Max based on your LIVE performance signals.
  • Choose the right LIVE format (LIVE-to-LIVE vs Video-to-LIVE) based on your shop's maturity.
  • Structure your LIVE cadence across BAU, small LIVE, and big LIVE sessions.