TikTok Academy

TikTok Unlocked is a practical introduction to advertising on TikTok, designed to help businesses understand why TikTok matters, how to approach the platform and what it takes to get started. From campaign fundamentals to creative best practices, gain the knowledge and confidence to take your first steps towards advertising on TikTok.

Four things decide whether a first campaign works: This learning hub covers the 4 fundamentals that will drive campaign performance on TikTok.

Fuel with creative Give TikTok enough videos that feel at home on the platform. The mistake it fixes: relying on too few videos, or ones that look like adverts from somewhere else.

Build the foundation Connect your business to TikTok, so it can see what happens after someone watches your ad: a visit, an item in the basket, a purchase. Those are your signals, and they tell the system what to optimise for. The mistake it fixes: launching without telling TikTok what success looks like.

Automate execution Let automation handle the set-up and the day-to-day adjustments. The mistake it fixes: trying to control everything by hand.

Optimise with confidence Track what matters and learn from the results. The mistake it fixes: launching without knowing how you’ll judge success.

These 4 fundamentals work together: each one makes the others stronger - your learning journey starts today, explore the 4 fundamentals below. Missed the live event?

Watch on demand below: Want to take your education further - complete the below courses, gain your acheivement badges and plan your next campaign today!

Fuel with creative

TikTok Academy

Create for TikTok videos

Master how to create high-performing content with creator-led demos of TikTok's latest creative tools and solutions.

TikTok Academy

Become a Creative Expert learning path

Explore our creative courses on how to develop your creative idea, shoot and edit your TikTok videos, and scale your creative with variations.

Build the foundations

TikTok Academy

TikTok Foundations videos

Your go-to video guide for unlocking new TikTok tools through hands-on product walkthroughs and demos.

TikTok Academy

Drive website sales learning path

Drive visitors to your website to boost product sales, signups, and more.

Automation

TikTok Academy

Automations videos

Your go-to video guide for unlocking new TikTok tools through hands-on product walkthroughs and demos.

TikTok Academy

Promote TikTok Shop learning path

Learn about the benefits of TikTok Shop and how to promote your products to drive sales.

TikTok Academy

AI-powered campaign management

Gain a clear, end-to-end picture of how TikTok's AI campaign ecosystem works, so you can choose the right tools for your goals and use them together with confidence. By the end of this lesson, you will be able to: Understand TikTok's AI campaign ecosystem: Smart+, AI-powered workflow tools, GMV Max, and Ad Assistant.