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TikTok Academy

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  • TikTok World 2025

    Check out the latest product innovations from TikTok World 2025.

    • Path
    • Rating 4.7

  • Episode 8: Hooked

     From crafting compelling stories to staying consistent and interacting with your followers, learn how to create content that resonates and keeps your audience hooked. 

    • Video
    • Duration 1m

  • Episode 5: Earworms

    Struggling to find the perfect track for your TikTok videos? Learn how to select trending tracks, use music creatively, and even create your own sound to make your videos stand out. 

    • Video
    • Duration 1m

  • Creative planning

    Learn how to research your audience on TikTok, where to find inspiration for your TikTok videos, and how to develop a creative brief to help collaborators see your creative vision.

    • Path
    • Rating 5.0
    • Credential

  • Episode 12: Legit

    Learn about the guidelines for content, targeting, and best practices to keep your ads running smoothly and reaching the right audience. 

    • Video
    • Duration 1m

  • Episode 7: Goof

    Want to connect with your audience on a deeper level? Learn how to embrace your uniqueness, share your personal story, and authentically engage with your followers.

    • Video
    • Duration 1m

  • Episode 3: Cha-Ching!

    Sometimes, all you need are everyday items to turn into awesome TikTok props and setups. Get ready to make great content without breaking the bank!

    • Video
    • Duration 1m

  • Unlocking Full-Funnel Growth on TikTok

    Learn how to drive growth across every stage of the funnel on TikTok. From building brand awareness and driving consideration to increasing website sales and app installs, this learning path will help you understand the strategies, tools, and solutions...

    • Path

  • [Asia-Pacific] Mastering App & Gaming Growth

    Overview Fragmented user attention is the new norm. In this July edition of TikTok Academy, we unpack winning, platform-backed frameworks to drive sustained growth across both In-App Purchase (IAP) and In-App Advertising (IAA) business models. You will discover how to...

    • Event

  • [Asia-Pacific] TikTok Apps 101: Your Growth Playbook

    Overview Building a high-growth journey for your app on TikTok is more achievable than ever when you have a clear roadmap. In this July edition of TikTok Academy, we dive into the essentials of TikTok App Ads to help you...

    • Event

  • [Asia-Pacific] TikTok Shop Ads 101: Your Growth Playbook

    Overview Getting started on TikTok doesn’t have to be complex — with the right approach, brands can quickly turn discovery into real business results. In this July edition of TikTok Academy, we’ll guide new advertisers through the essentials of launching...

    • Event